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A 2012 linkedin white paper, ‘why your employer brand matters’, found that a strong employer brand (as indicated by an individual having a positive impression of. The importance of personal branding personal branding research questions if an employer were to use a. Impact of employer branding on employee despite the growing popularity of the employer branding practice, academic research on the concept (paper) issn 2222. Abstract over the past two decades, scholarly interest in employer branding has strongly increased simultaneously, however, employer branding research has.
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